Combining means-end chain analysis and goal-priming to analyze Tanzanian farmers’ motivations to invest in quality seed of new potato varieties
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DOI: 10.1108/bfj-11-2017-0612
Abstract: Purpose Potato is a major food staple in Africa, but its production is constrained by poor quality of seed. A recent private–public partnership in Tanzania resulted in introduction of new higher yielding varieties. The purpose… read more here.
Keywords: seed new; seed; quality seed; new potato ... See more keywords