A case study and empirical examination of creating a new premium new energy vehicle brand by NIO
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DOI: 10.1108/apjml-02-2024-0226
Abstract: PurposeThe purpose is to investigate how to create a new premium new energy vehicle brand.Design/methodology/approachThis study employed a two-stage design. Firstly, a single-case study of NIO was undertaken to execute a thematic analysis, from which… read more here.
Keywords: premium new; creating new; brand; new premium ... See more keywords