Unlocking the power of peer influence: Strategies for bridging the adoption chasm in new product diffusion
Sign Up to like & getrecommendations! Published in 2024 at "Managerial and Decision Economics"
DOI: 10.1002/mde.4379
Abstract: New product diffusion relies heavily on interpersonal relationships, yet the adoption chasm between the early adopters and the early majority poses a significant challenge. The pervasiveness of peer influence in social networks presents unique opportunities… read more here.
Keywords: new product; product diffusion; peer influence; influence ... See more keywords
The influence of competition from informal firms on new product development
Sign Up to like & getrecommendations! Published in 2017 at "Southern Medical Journal"
DOI: 10.1002/smj.2585
Abstract: Research summary: Existing research describes a broad range of determinants of new product development (NPD), a fundamental competitive activity of firms. A considerable share of this work has occurred in the context of developed economies,… read more here.
Keywords: product development; competition; new product; competition informal ... See more keywords
A new hybrid intuitionistic approach for new product selection
Sign Up to like & getrecommendations! Published in 2018 at "Soft Computing"
DOI: 10.1007/s00500-017-2517-7
Abstract: This paper proposes a new hybrid approach for multi-criteria decision-making problems combining intuitionistic fuzzy analytic hierarchy process and intuitionistic fuzzy multi-objective optimization by ratio analysis. Analytic hierarchy process has an inherent ability for handling intangible… read more here.
Keywords: decision; product selection; new hybrid; new product ... See more keywords
Implementation of fuzzy-based integrated framework for sesame seed separator development
Sign Up to like & getrecommendations! Published in 2020 at "Soft Computing"
DOI: 10.1007/s00500-019-04392-7
Abstract: In the current scenario, mechatronics-based new product development requires a multi-disciplinary approach for the interaction of mechanics, electronics and software requirements in order to enhance the system effectiveness. This work aims in developing a strategic… read more here.
Keywords: sesame seed; seed; methodology; new product ... See more keywords
Progressive and Rational CSR as Catalysts of New Product Introductions
Sign Up to like & getrecommendations! Published in 2020 at "Journal of Business Ethics"
DOI: 10.1007/s10551-020-04625-y
Abstract: Whereas extant literature has examined the overall effect of corporate social responsibility (CSR) on innovation, it is argued that CSR is a multidimensional concept encompassing both progressive activities concerning a firm’s engagement in the social… read more here.
Keywords: csr; product introductions; rate; progressive rational ... See more keywords
Should “big food” companies introduce healthier options? The effect of new product announcements on shareholder value
Sign Up to like & getrecommendations! Published in 2018 at "Marketing Letters"
DOI: 10.1007/s11002-018-9449-6
Abstract: In recent years, big food companies, such as Kellogg, PepsiCo, and Kraft have been under increasing pressure to introduce more healthful offerings to their existing product portfolio. Our research seeks to understand if such announcements… read more here.
Keywords: product announcements; big food; food companies; new product ... See more keywords
Longing for the past and embracing the new: Does nostalgia increase new product adoption?
Sign Up to like & getrecommendations! Published in 2021 at "Marketing Letters"
DOI: 10.1007/s11002-021-09574-8
Abstract: Existing research has mostly focused on the salutary impact of nostalgia on nostalgia-related products (e.g., childhood products, classic brands). The current research examines whether this effect can extend to nostalgia-unrelated products: new products. We demonstrate… read more here.
Keywords: effect; product adoption; new product; longing past ... See more keywords
Critical success factors in early new product development: a review and a conceptual model
Sign Up to like & getrecommendations! Published in 2018 at "International Entrepreneurship and Management Journal"
DOI: 10.1007/s11365-017-0458-3
Abstract: The literature on the front end in the New Product Development (NPD) literature is fragmented with respect to the identification and analysis of the factors that are critical to successful product development. The article has… read more here.
Keywords: product development; success factors; product; new product ... See more keywords
Innovation for and from emerging countries: a closer look at the antecedents of trickle-down and reverse innovation
Sign Up to like & getrecommendations! Published in 2019 at "Journal of the Academy of Marketing Science"
DOI: 10.1007/s11747-019-00669-3
Abstract: International new product launch speed is a crucial goal for firms, as it has major implications for their performance. The authors examine whether and how (1) the price and number of attributes of a new… read more here.
Keywords: trickle reverse; emerging countries; innovation; reverse innovation ... See more keywords
Interdisciplinarity in New Product Development in an Indian MedTech Perspective: Gap and the Solution
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DOI: 10.1007/s12553-019-00344-1
Abstract: The medical device industry is a niche field globally and among the fastest growing industries in India. It requires specialised and interdisciplinary skills, as well as knowledge for innovation of new product development. New product… read more here.
Keywords: medtech perspective; product development; product; industry ... See more keywords
Investigation on the impact of the supplier, customer, and organization collaboration factors on the performance of new product development
Sign Up to like & getrecommendations! Published in 2021 at "International Journal of Systems Assurance Engineering and Management"
DOI: 10.1007/s13198-021-01064-4
Abstract: The present worldwide market powers the business associations to build up their item as novel and demanding ones in the market. To guarantee success in consumer satisfaction and higher profit, organizations embrace different methodologies in… read more here.
Keywords: collaboration; investigation; development; product development ... See more keywords