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Published in 2017 at "Southern Medical Journal"
DOI: 10.1002/smj.2585
Abstract: Research summary: Existing research describes a broad range of determinants of new product development (NPD), a fundamental competitive activity of firms. A considerable share of this work has occurred in the context of developed economies,…
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Keywords:
product development;
competition;
new product;
competition informal ... See more keywords
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Published in 2018 at "Soft Computing"
DOI: 10.1007/s00500-017-2517-7
Abstract: This paper proposes a new hybrid approach for multi-criteria decision-making problems combining intuitionistic fuzzy analytic hierarchy process and intuitionistic fuzzy multi-objective optimization by ratio analysis. Analytic hierarchy process has an inherent ability for handling intangible…
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Keywords:
decision;
product selection;
new hybrid;
new product ... See more keywords
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Published in 2020 at "Soft Computing"
DOI: 10.1007/s00500-019-04392-7
Abstract: In the current scenario, mechatronics-based new product development requires a multi-disciplinary approach for the interaction of mechanics, electronics and software requirements in order to enhance the system effectiveness. This work aims in developing a strategic…
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Keywords:
sesame seed;
seed;
methodology;
new product ... See more keywords
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Published in 2020 at "Journal of Business Ethics"
DOI: 10.1007/s10551-020-04625-y
Abstract: Whereas extant literature has examined the overall effect of corporate social responsibility (CSR) on innovation, it is argued that CSR is a multidimensional concept encompassing both progressive activities concerning a firm’s engagement in the social…
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Keywords:
csr;
product introductions;
rate;
progressive rational ... See more keywords
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Published in 2018 at "Marketing Letters"
DOI: 10.1007/s11002-018-9449-6
Abstract: In recent years, big food companies, such as Kellogg, PepsiCo, and Kraft have been under increasing pressure to introduce more healthful offerings to their existing product portfolio. Our research seeks to understand if such announcements…
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Keywords:
product announcements;
big food;
food companies;
new product ... See more keywords
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Published in 2021 at "Marketing Letters"
DOI: 10.1007/s11002-021-09574-8
Abstract: Existing research has mostly focused on the salutary impact of nostalgia on nostalgia-related products (e.g., childhood products, classic brands). The current research examines whether this effect can extend to nostalgia-unrelated products: new products. We demonstrate…
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Keywords:
effect;
product adoption;
new product;
longing past ... See more keywords
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Published in 2018 at "International Entrepreneurship and Management Journal"
DOI: 10.1007/s11365-017-0458-3
Abstract: The literature on the front end in the New Product Development (NPD) literature is fragmented with respect to the identification and analysis of the factors that are critical to successful product development. The article has…
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Keywords:
product development;
success factors;
product;
new product ... See more keywords
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Published in 2019 at "Journal of the Academy of Marketing Science"
DOI: 10.1007/s11747-019-00669-3
Abstract: International new product launch speed is a crucial goal for firms, as it has major implications for their performance. The authors examine whether and how (1) the price and number of attributes of a new…
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Keywords:
trickle reverse;
emerging countries;
innovation;
reverse innovation ... See more keywords
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Published in 2019 at "Health and Technology"
DOI: 10.1007/s12553-019-00344-1
Abstract: The medical device industry is a niche field globally and among the fastest growing industries in India. It requires specialised and interdisciplinary skills, as well as knowledge for innovation of new product development. New product…
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Keywords:
medtech perspective;
product development;
product;
industry ... See more keywords
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Published in 2021 at "International Journal of Systems Assurance Engineering and Management"
DOI: 10.1007/s13198-021-01064-4
Abstract: The present worldwide market powers the business associations to build up their item as novel and demanding ones in the market. To guarantee success in consumer satisfaction and higher profit, organizations embrace different methodologies in…
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Keywords:
collaboration;
investigation;
development;
product development ... See more keywords
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Published in 2017 at "International Journal of Production Economics"
DOI: 10.1016/j.ijpe.2017.09.007
Abstract: Abstract The ever-increasing importance of creating and developing solutions and products that not only secure customer satisfaction but also enable cost efficient supply chain process are topical issues today. Therefore, the main purpose of this…
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Keywords:
process;
supply chain;
product;
new product ... See more keywords