Variety-seeking motivations and customer behaviors for new restaurants: An empirical comparison among full-service, quick-casual, and quick-service restaurants
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DOI: 10.1016/j.jhtm.2020.04.004
Abstract: Abstract This study attempted to develop a conceptual framework delineating the role of variety-seeking motivations (intrinsic and extrinsic) and satisfaction in generating customer revisit intention for new restaurants, new restaurant attachment, and word-of-mouth for new… read more here.
Keywords: new restaurants; variety seeking; customer; service ... See more keywords