Extending variety seeking to multi-sided platforms: Impact of new retailer listing
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DOI: 10.1016/j.jretconser.2020.102382
Abstract: Abstract This study uses theories of variety seeking to examine how a new retailer listing on a multi-sided platform (MSP) affects consumer buying behavior. Using a unique dataset from an online MSP, we evaluate changes… read more here.
Keywords: new retailer; multi sided; variety seeking; variety ... See more keywords