Consumptive News Feed Curation on Social Media as Proactive Personalization: A Study of Six East Asian Markets
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DOI: 10.1080/1461670x.2019.1586567
Abstract: ABSTRACT Social media platforms allow people to exert some control over their news feeds, even though not everyone utilizes the relevant features. This article conceptualizes consumptive news feed curation on social media as a special… read more here.
Keywords: consumptive news; feed curation; news feed; social media ... See more keywords
Facebook news feed ads: a social impact theory perspective
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DOI: 10.1108/jrim-10-2018-0125
Abstract: The purpose of this paper is to examine the effects of “social information” in Facebook News Feed ads on American users’ advertising responses, including ad credibility, attitude-toward-the-ad, brand interest, intention to click and purchase intention.… read more here.
Keywords: social impact; news feed; distance; facebook news ... See more keywords