Marketing: The Next 40,000 Years
Sign Up to like & getrecommendations! Published in 2017 at "Journal of Macromarketing"
DOI: 10.1177/0276146717712360
Abstract: This invited commentary is a reflection on and response to an essay on “The Long Macro View”, by Robert Lusch, who articulated key themes of human, societal and marketing evolution, and challenges ... read more here.
Keywords: 000 years; next 000; marketing next;