The Persuasive Influence of Nollywood Film in Cultural Transmission: Negotiating Nigerian Culture in a South African Environment
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DOI: 10.1080/17475759.2017.1329158
Abstract: Abstract The popularity and viewership of Nollywood films have expanded across African and Western cities especially those with considerable Diaspora population. This study seeks to investigate whether watching Nollywood films is likely to lead to… read more here.
Keywords: south african; nigerian culture; cultural transmission; nollywood ... See more keywords