USING NON-MEGA EVENTS FOR DESTINATION BRANDING: A STAKEHOLDER PERSPECTIVE
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DOI: 10.30892/gtg.24120-357
Abstract: Stakeholders of destinations play an important role in the development and function of destination brands. They have increasingly recognised the importance of sport for the development of destination brands. However, challenges in stakeholder coordination and… read more here.
Keywords: sport; mega events; destination; non mega ... See more keywords
The Potential of Non-Mega Sporting Events for the Promotion of Physical Activity Among Inactive Supporters at the Poznan Half Marathon: A Case Study
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DOI: 10.3390/ijerph16214193
Abstract: The impact of sports events on the promotion of physical activity, healthy lifestyles and sports participation is debatable, and most of the literature is on mega-events. This begs the question if more evidence of this… read more here.
Keywords: half marathon; events promotion; activity; physical activity ... See more keywords