The value of non-personally identifiable information to consumers of online services: evidence from a discrete choice experiment
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DOI: 10.1080/13504851.2016.1197357
Abstract: ABSTRACT We estimate the value of non-personally identifying information to consumers of online services through a discrete choice experiment based on hypothetical streaming video services. Non-personally identifying information for online services is typically information on… read more here.
Keywords: information; online services; identifying information; value non ... See more keywords