The far reaching implications of Fama’s efficient markets hypothesis: non-predictability of media investments
Sign Up to like & getrecommendations! Published in 2019 at "Applied Economics Letters"
DOI: 10.1080/13504851.2019.1693014
Abstract: ABSTRACT In this paper we show, that approaches used to forecast the success of media investments can be challenged on the basis of the efficient markets hypothesis. Moreover, we present new empirical evidence which supports… read more here.
Keywords: efficient markets; non predictability; far reaching; markets hypothesis ... See more keywords