The impact of the adoption of green marketing on corporate performance of non-profitable organizations: empirical study
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DOI: 10.1108/srj-03-2021-0114
Abstract: Purpose This study aims to examine the impact of green marketing adoption on non-profitable organizations’ performance in Jordan. Design/methodology/approach A structured questionnaire was developed to collect the needed data and test the developed hypotheses to… read more here.
Keywords: impact; profitable organizations; green marketing; adoption ... See more keywords