The framing of alcohol in (non-)sponsored movies: A comparative content analysis of alcohol advertising and portrayals in sponsored and non-sponsored Dutch movies
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DOI: 10.1080/09687637.2017.1296932
Abstract: Abstract Aims: Alcohol advertising, in the form of product placement, has been shown to influence the viewer’s alcohol consumption. However, it is not just the portrayal itself that affects behavioural outcomes; the particular message that… read more here.
Keywords: non sponsored; sponsored movies; alcohol advertising; alcohol portrayals ... See more keywords