Ex-ante reminders: The effect of messaging strategies on reducing non-sustainable consumption behaviors in access-based services
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DOI: 10.3389/fpsyg.2022.984222
Abstract: Users’ non-sustainable consumption behaviors are affecting the sustainability of access-based services (ABSs), but ABS firms can utilize messaging strategies (ex-ante reminders) to persuade users to curtail their non-sustainable consumption behaviors. Through two online scenario-based experiments… read more here.
Keywords: effect; consumption behaviors; sustainable consumption; appeal ... See more keywords