Developing a Multi-Dimensional Measure of Hotel Brand Customers’ Online Engagement Behaviors to Capture Non-Transactional Value
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DOI: 10.1177/00472875211073618
Abstract: While the historical focus of customer value research has been on transactional values, it is important to also understand the non-transactional values co-created by customer online engagement behaviors. However, online engagement research in tourism has… read more here.
Keywords: engagement behaviors; non transactional; transactional values; online engagement ... See more keywords