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Published in 2020 at "Journal of Food Products Marketing"
DOI: 10.1080/10454446.2020.1783416
Abstract: ABSTRACT There is increasing academic and public interest in the rise of nonalcoholic (NA) beverage options. As a whole, the nascent stream of research on NA consumption has generated some important insights into the demand…
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Keywords:
framework nonalcoholic;
wine consumption;
nonalcoholic wine;
consumption ... See more keywords