“Be Careful What You Say”: The role of psychological reactance on the impact of pro-environmental normative appeals
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DOI: 10.1016/j.jbusres.2019.10.018
Abstract: Abstract In this paper, we investigate the impact of psychological reactance produced by normative appeals on the intention to behave sustainably. Across four studies, we demonstrate that freedom threat is an antecedent of psychological reactance… read more here.
Keywords: environmental normative; impact pro; pro environmental; psychological reactance ... See more keywords
Normative appeals motivate people to contribute to collective action problems more when they invite people to work together toward a common goal.
Sign Up to like & getrecommendations! Published in 2021 at "Journal of personality and social psychology"
DOI: 10.1037/pspa0000278
Abstract: A common method to promote behavior change, particularly in contexts related to collective action, is to reference a social norm and ask people to comply with it. We argue that such appeals will be more… read more here.
Keywords: common goal; toward common; working together; collective action ... See more keywords