The role of normative marketing ethics
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DOI: 10.1016/j.jbusres.2018.07.036
Abstract: Abstract This essay highlights the importance of normative thinking in marketing ethics and proposes avenues for future research. It begins with contrasting positive and normative ethics. Then, a brief discussion of the literature in the… read more here.
Keywords: marketing; normative marketing; research; marketing ethics ... See more keywords