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Published in 2023 at "Communication Research"
DOI: 10.1177/00936502231176670
Abstract: This study investigates the influence of dynamic norms messages on behavioral intention via perceived future descriptive norms for two different pro-environmental behaviors and tests for the moderating role of group identity in the relationship between…
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Keywords:
group identity;
descriptive norms;
dynamic norms;
norms messages ... See more keywords