Do you feel younger enough to choose nostalgic products? Exploring the role of age identity in nostalgic purchasing behavior
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DOI: 10.1108/bjm-08-2016-0185
Abstract: The purpose of this paper is to empirically examine the links between consumer age identity, nostalgia and preferences for nostalgic products.,A theoretical framework is proposed based on integrating nostalgia and age identity as parts of… read more here.
Keywords: nostalgia age; age; nostalgic products; age identity ... See more keywords