Reconnecting with the past in social media: The moderating role of social influence in nostalgia marketing on Pinterest
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DOI: 10.1002/cb.1655
Abstract: Nostalgia marketing practices in social media help brands link consumers with happier times from the past. A randomized 2 (evoked nostalgia: high vs. low) × 2 (social influence: high vs. low) between-subjects factorial design experiment was conducted… read more here.
Keywords: social media; nostalgia marketing; social influence; evoked nostalgia ... See more keywords