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Published in 2017 at "Baltic Journal of Management"
DOI: 10.1108/bjm-08-2016-0185
Abstract: The purpose of this paper is to empirically examine the links between consumer age identity, nostalgia and preferences for nostalgic products.,A theoretical framework is proposed based on integrating nostalgia and age identity as parts of…
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Keywords:
nostalgia age;
age;
nostalgic products;
age identity ... See more keywords