The Differential Impact of New Product Development “Make/Buy” Choices on Immediate and Future Product Quality: Insights from the Automobile Industry
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DOI: 10.1509/jm.14.0305
Abstract: This article examines the impact of new product development (NPD) “make/buy” choices on product quality using data from the automobile industry. Although the business press has lamented that NPD outsourcing compromises product quality, there is… read more here.
Keywords: product; future product; product quality; npd make ... See more keywords