Flexible New Product Development Processes And Appropriability: Intellectual Property And First-Mover
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DOI: 10.1142/s1363919618500020
Abstract: Prior research argues that higher levels of innovation require less flexible, or more formalised, new product development (NPD) processes; that is, there is a negative relationship between level of innovation and flexible NPD processes. In… read more here.
Keywords: product development; innovation; npd processes; first mover ... See more keywords