Understanding the user perception of digital nudging in platform interface design
Sign Up to like & getrecommendations! Published in 2024 at "Electronic Commerce Research"
DOI: 10.1007/s10660-024-09825-6
Abstract: Given the nascent understanding of user perceptions toward digital nudges in e-commerce, our study examines key factors: perceived usefulness, ease of use, trust, and privacy risks. Via an online experiment of 273 participants, we examined… read more here.
Keywords: understanding user; nudging platform; user perception; perception digital ... See more keywords