Are nudging and pricing strategies on food purchasing behaviors equally effective for all? Secondary analyses from the Supreme Nudge virtual supermarket study
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DOI: 10.1016/j.appet.2021.105655
Abstract: Nudging and pricing strategies are effective in promoting healthier purchases. However, whether the effects are equal across individuals with different personal characteristics is unknown. This exploratory study aimed to examine differential effects of nudging and… read more here.
Keywords: pricing strategies; food choice; pricing; nudging pricing ... See more keywords