Do Messages Matter? Investigating the Combined Effects of Framing, Outcome Uncertainty, and Number Format on COVID-19 Vaccination Attitudes and Intention.
Sign Up to like & getrecommendations! Published in 2021 at "Health communication"
DOI: 10.1080/10410236.2021.1876814
Abstract: Guided by prospect theory, the current study aims to explore Chinese adults' attitudes and intention to get vaccinated against COVID-19 and investigate the effects of message frames (gain vs. loss), outcome uncertainty (certain vs. uncertain),… read more here.
Keywords: vaccination attitudes; attitudes intention; outcome uncertainty; number format ... See more keywords