Factors affecting consumers' pro-environmental behaviour in nutricosmetics consumption: the role of perceived environmental responsibility as a mediator
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DOI: 10.1108/jabs-02-2019-0035
Abstract: Purpose This study aims to examine the direct effect of compensatory health beliefs (CHBs), environmental self-identity and perceived environmental responsibility (PER) towards consumers' pro-environmental behaviour (PEB). Moreover, this study also investigates the mediating role of… read more here.
Keywords: self identity; nutricosmetics consumption; role; consumption ... See more keywords