Effects of nutrition and sustainability claims on attention and choice: An eye-tracking study in the context of a choice experiment using granola bar concepts
Sign Up to like & getrecommendations! Published in 2020 at "Food Quality and Preference"
DOI: 10.1016/j.foodqual.2020.104100
Abstract: Abstract This research utilizes eye-tracking measures to quantify the visual attention paid to claims for nutrition and sustainability on food concepts. It analyzes whether and to what extent the attention to voluntary nutrition and sustainability… read more here.
Keywords: nutrition sustainability; sustainability claims; attention; choice ... See more keywords