Treat Yourself: The Effects of Motivational Messaging and Nutritional Information on Front-of-Pack Labeling
Sign Up to like & getrecommendations! Published in 2019 at "Journal of Food Products Marketing"
DOI: 10.1080/10454446.2019.1693467
Abstract: ABSTRACT With the majority of snacking behavior directed toward self-reward, there is a growing area of interest in the use of motivational messaging in front-of-pack (FoP) labeling. It is assumed this form of persuasive labeling… read more here.
Keywords: information; effects motivational; nutritional fop; front pack ... See more keywords