Recognizing important factors of influencing trust in O2O models: an example of OpenTable
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DOI: 10.1007/s00500-019-04019-x
Abstract: Online-to-offline/offline-to-online (O2O) business models have attracted lots of enterprisers to enter this market. In such a fast-growing competition, some studies indicated that lack of trust will bring a great damage to O2O business. Related works… read more here.
Keywords: important factors; recognizing important; factors influencing; o2o ... See more keywords