To survive or to thrive? China’s luxury hotel restaurants entering O2O food delivery platforms amid the COVID-19 crisis
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DOI: 10.1016/j.ijhm.2020.102855
Abstract: COVID-19 presents luxury hotels with an unenviable task of maneuvering to secure survival. One of the contingency measures of China’s five-star hotels is to salvage revenues by entering online-to-offline (O2O) food delivery platforms. However, both… read more here.
Keywords: delivery; luxury; o2o food; food delivery ... See more keywords
Adoption of mobile food ordering apps for O2O food delivery services during the COVID-19 outbreak
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DOI: 10.1108/bfj-09-2020-0781
Abstract: PurposeThe purpose of this paper is to develop a model to examine how different technological and cognitive cues related to mobile food ordering applications (MFOAs) impact diners' intentions to use MFOAs continuously. The moderating role… read more here.
Keywords: food; mobile food; food ordering; food delivery ... See more keywords