Articles with "oba" as a keyword



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Self-Regulation for Online Behavioral Advertising (OBA): Analysis of OBA Notices

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Published in 2017 at "Journal of Promotion Management"

DOI: 10.1080/10496491.2017.1360823

Abstract: ABSTRACT This study assessed how and to what extent self-regulation of online behavioral advertising (OBA) is executed on participating companies' websites. Based on the principles of OBA, as outlined by the Digital Advertising Alliance and… read more here.

Keywords: online behavioral; advertising; self regulation; regulation online ... See more keywords
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Metabolic Detoxification of 2-Oxobutyrate by Remodeling Escherichia coli Acetate Bypass

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Published in 2021 at "Metabolites"

DOI: 10.3390/metabo11010030

Abstract: 2-Oxobutyrate (2-OBA), as a toxic metabolic intermediate, generally arrests the cell growth of most microorganisms and blocks the biosynthesis of target metabolites. In this study, we demonstrated that using the acetate bypass to replace the… read more here.

Keywords: coli; metabolic detoxification; acetate bypass; oba ... See more keywords