Self-Regulation for Online Behavioral Advertising (OBA): Analysis of OBA Notices
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DOI: 10.1080/10496491.2017.1360823
Abstract: ABSTRACT This study assessed how and to what extent self-regulation of online behavioral advertising (OBA) is executed on participating companies' websites. Based on the principles of OBA, as outlined by the Digital Advertising Alliance and… read more here.
Keywords: online behavioral; advertising; self regulation; regulation online ... See more keywords