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Published in 2021 at "Journal of Consumer Research"
DOI: 10.1093/jcr/ucaa061
Abstract: In this article, we theorize how marketplace objects and their properties facilitate market legitimacy. Adopting assemblage theory, we examine a politically contested market—the U.S. recreational cannabis market—using retail sales data, public opinion polls and surveys,…
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Keywords:
materiality;
politicization objects;
cannabis market;
objects meaning ... See more keywords