Communicating a Sales Job to Occupational Changers: A Qualitative Content Analysis of Online Job Advertisements
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DOI: 10.18421/tem102-45
Abstract: This paper analyses insurance companies’ online communication to potential occupational changers into sales by a qualitative content analysis of corresponding online job advertisements. Since the addressees do not know this job in detail, a realistic… read more here.
Keywords: job; online job; job advertisements; content analysis ... See more keywords