Higher social power increases occupational gender stereotyping in Chinese culture
Sign Up to like & getrecommendations! Published in 2019 at "Cognitive Processing"
DOI: 10.1007/s10339-018-0899-9
Abstract: Prior studies have used the perspective of the social function of social power (such as how power affects interpersonal interaction between the powerful and the powerless) to explore how powerful people stereotype powerless people. In… read more here.
Keywords: occupational gender; social power; power; higher social ... See more keywords
Effects of Nonstereotyped Occupational Gender Role Portrayal in Advertising
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DOI: 10.2501/jar-2020-008
Abstract: ABSTRACT Stereotyped occupational gender-role portrayals still are used frequently in advertising. Despite this, no previous research has examined their effects. Tentative findings from the advertising industry and some recent research suggest that other types of… read more here.
Keywords: gender role; occupational gender; role; role portrayals ... See more keywords
The effect of service robot occupational gender stereotypes on customers' willingness to use them
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DOI: 10.3389/fpsyg.2022.985501
Abstract: Customers have obvious occupational gender stereotypes for service employees. In recent years, intelligent service robots have been widely used in the hospitality industry and have also been given gender characteristics to attract customers to use… read more here.
Keywords: service; willingness use; service robots; gender ... See more keywords