The not-so-odd couple: Odd pricing in a luxury context
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DOI: 10.1016/j.jbusres.2021.07.048
Abstract: Abstract Two large samples of prices indicate that odd prices (i.e., prices just below a round number, for example €1495 vs. €1500) are used in the pricing of luxury products. An analysis of price endings… read more here.
Keywords: couple odd; odd prices; odd pricing; pricing luxury ... See more keywords