High-Tempo and Stinky: High Arousal Sound-Odor Congruence Affects Product Memory.
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DOI: 10.1163/22134808-20191410
Abstract: The tendency to match different sensory modalities together can be beneficial for marketing. Here we assessed the effect of sound-odor congruence on people's attitude and memory for products of a familiar and unfamiliar brand. Participants… read more here.
Keywords: odor congruence; product; high arousal; sound odor ... See more keywords