Impact of online food delivery usage on switching costs, variety seeking and marketing exposure
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DOI: 10.1108/bfj-03-2024-0287
Abstract: PurposeThis study investigates how the use of online food delivery (OFD) services can motivate consumers to switch between food providers through its impact on switching costs, variety-seeking tendencies and exposure to competitors' marketing activities.Design/methodology/approachWe develop… read more here.
Keywords: food; variety seeking; ofd services; switching costs ... See more keywords
Consumers' intention to use online food delivery services: A meta‐analytic structural equation modeling approach
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DOI: 10.1111/ijcs.13052
Abstract: Numerous studies have investigated the variables that are associated with individuals' behavioral intention to use online food delivery (OFD) services. However, some studies have shown inconsistent findings in relationships between different variables. This study aims… read more here.
Keywords: intention use; online food; use; use online ... See more keywords