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Published in 2018 at "Journal of Destination Marketing and Management"
DOI: 10.1016/j.jdmm.2018.01.007
Abstract: Abstract The aim of this paper is to research the linguistic strategies used in the official tourism websites of the seventeen Spanish Autonomous Communities for destination management, marketing and branding. The seventeen webpages have been…
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Keywords:
tourism;
websites seventeen;
official tourism;
analysis ... See more keywords
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Published in 2019 at "Scandinavian Journal of Hospitality and Tourism"
DOI: 10.1080/15022250.2018.1478325
Abstract: ABSTRACT Increasing market opportunities have been identified for accessible tourism as a result of improved quality of life. Disabled tourists tend to be loyal, spend more and enjoy longer stays in their destinations, although their…
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Keywords:
tourism;
disabled people;
accessible tourism;
official tourism ... See more keywords