Exploring the moderators and causal process of trust transfer in online-to-offline commerce
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DOI: 10.1016/j.jbusres.2019.01.069
Abstract: Abstract This study attempted to explore the boundary conditions of trust transfer in the online-to-offline commerce context, which is overlooked in prior research. In Study 1, cross-sectional data were collected from 417 consumers to examine… read more here.
Keywords: trust transfer; trust; offline commerce; online offline ... See more keywords