How is Satisfaction with Online-to-Offline App Formed? Importance of Confirmation Through Offline Experience
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DOI: 10.1177/21582440221134899
Abstract: Online-to-offline mobile applications (O2O apps), which attract potential customers online and entice them to purchase in physical stores, are growing in popularity. However, little is known about the mechanisms by which satisfaction with O2O apps… read more here.
Keywords: offline; confirmation; o2o apps; offline experiences ... See more keywords