Omnichannel battle between Amazon and Walmart: Is the focus on delivery the best strategy?
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DOI: 10.1016/j.jbusres.2020.08.053
Abstract: A large body of academic research has recently focused on omnichannel retailing especially on brick-and-mortar (offline) retailers adding and integrating online capabilities. Relatedly, trade press has highlighted how offline retailers have been investing heavily in… read more here.
Keywords: amazon walmart; delivery; best strategy; delivery best ... See more keywords
A Data-Driven Customer Profiling Method for Offline Retailers
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DOI: 10.1155/2022/8069007
Abstract: In order to accelerate the transformation of offline retailers and improve sales by using big data technology, this paper proposes a data-driven customer profile modeling method based on the collected historical purchase records of offline… read more here.
Keywords: driven customer; data driven; customer; model ... See more keywords