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Published in 2021 at "Industrial Marketing Management"
DOI: 10.1016/j.indmarman.2021.08.004
Abstract: Abstract Recent research has highlighted the importance of management for the success of dyadic coopetition strategies. Coopetition, however, does not always occur in dyadic settings. Oligo-coopetition strategies, i.e., coopetition strategy among more than two but…
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Keywords:
management;
oligo coopetition;
coopetition strategies;
coopetition ... See more keywords