How Can Conspicuous Omni-Signaling Fulfil Social Needs and Induce Re-Consumption?
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DOI: 10.3390/su15119015
Abstract: This study investigated consumer behaviors in conspicuous omni-signaling—its internal motivations and its consequences on social needs fulfilment and re-consumption intention in the context of luxury fashion. A phenomenon of conspicuous consumption is identified with the… read more here.
Keywords: consumption; omni signaling; consumption conspicuous; social needs ... See more keywords