Conceptualizing Green Strategies’ Effects on Customer Experience in the Context of Omnichannel Retailing
Sign Up to like & getrecommendations! Published in 2022 at "International Journal of Innovation and Technology Management"
DOI: 10.1142/s0219877022410048
Abstract: The continuous adoption of environmental sensitive strategies in the context of strategic marketing planning along with the wide diffusion of omnichannel business practices raised challenging research issues towards shedding more light on the mechanics through… read more here.
Keywords: omnichannel; customer experience; green strategies; customer ... See more keywords
An Efficient Simulated Annealing Algorithm for the Vehicle Routing Problem in Omnichannel Distribution
Sign Up to like & getrecommendations! Published in 2024 at "Mathematics"
DOI: 10.3390/math12233664
Abstract: A variant of the vehicle routing problem (VRP) known as the Vehicle Routing Problem in Omnichannel Retailing Distribution Systems (VRPO) has recently been introduced in the literature, driven by the increasing adoption of omnichannel logistics… read more here.
Keywords: problem; problem omnichannel; omnichannel; vehicle routing ... See more keywords