Conceptualizing Green Strategies’ Effects on Customer Experience in the Context of Omnichannel Retailing
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DOI: 10.1142/s0219877022410048
Abstract: The continuous adoption of environmental sensitive strategies in the context of strategic marketing planning along with the wide diffusion of omnichannel business practices raised challenging research issues towards shedding more light on the mechanics through… read more here.
Keywords: omnichannel; customer experience; green strategies; customer ... See more keywords