Multi-period price optimization problem for omnichannel retailers accounting for customer heterogeneity
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DOI: 10.1016/j.ijpe.2019.02.016
Abstract: Abstract In recent times many brick and mortar retailers have considered adding online channels to compete with e-tailers. These retailers have further enabled omnichannel features into their businesses considering customer's channel switching behavior. This article… read more here.
Keywords: optimization; price optimization; optimization problem; price ... See more keywords