The One-Away Effect: The Pursuit of Mere Completion
Sign Up to like & getrecommendations! Published in 2023 at "Journal of Consumer Research"
DOI: 10.1093/jcr/ucad030
Abstract: A series of controlled studies found that consumers counter-normatively prefer something nearly complete over something complete. We call this phenomenon the “one-away effect” because we find that when consumers are, for example, one stamp away… read more here.
Keywords: mere completion; one away; away effect; card ... See more keywords