Multichannel Auction Strategies in Online Advertising With a Profit Model
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DOI: 10.1109/access.2020.2991989
Abstract: In the online advertising market that has increasingly emerged with the Internet’s rapid development, supply side platforms (SSP) use multichannel auctions to sell demand side platform (DSP) advertisements. To explore which channel is dominant, we… read more here.
Keywords: profit; online advertising; higher value; model ... See more keywords
Click Fraud Detection of Online Advertising–LSH Based Tensor Recovery Mechanism
Sign Up to like & getrecommendations! Published in 2022 at "IEEE Transactions on Intelligent Transportation Systems"
DOI: 10.1109/tits.2021.3107373
Abstract: Online advertising utilizes the Internet technique to deliver marketing messages to promotional consumers. It is growing in recent years to facilitate the increasing demands of electronic commerce. Advertisers bid and pay for the advertisement whenever… read more here.
Keywords: click; fraud; tensor; mechanism ... See more keywords
Feature Dual Supervision Model for the Searches of Online Advertising Audiences
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DOI: 10.1155/2023/1217898
Abstract: Online advertising has become one of the most important strategies used by companies. They get the valuable results from Internet marketing and communication strategies. Therefore, it is necessary to study the click-through rate (CTR) model… read more here.
Keywords: feature; supervision; feature dual; model ... See more keywords
Use of online recruitment strategies in a randomized trial of cancer survivors
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DOI: 10.1177/1740774517745829
Abstract: Background/Aims: Despite widespread Internet adoption, online advertising remains an underutilized tool to recruit participants into clinical trials. Whether online advertising is a cost-effective method to enroll participants compared to other traditional forms of recruitment is… read more here.
Keywords: trial; recruitment strategies; online recruitment; recruitment ... See more keywords
Children’s, parents’ and professional stakeholders’ views on power concerning the regulation of online advertising of unhealthy food to young people in the UK: A qualitative study
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DOI: 10.1371/journal.pone.0268701
Abstract: Examinations of corporate power have demonstrated the practices and activities Unhealthy Commodity Industries (UCIs) employ to exert their power and influence on the public and health policy. The High in Fat Sugar and Salt (HFSS)… read more here.
Keywords: young people; professional stakeholders; regulation online; power ... See more keywords